Time is a currency.

Attention is how people spend it.

But attention spans keep getting worse.

So it's crucial that you're able to write well.

Especially hooks.

Otherwise nobody will read your content.

Here are 8 of the best hooks writers use to hook you:

‍1. Extreme Hook

Social media is about extremes.

• The best
• The biggest
• The smartest

Use extremes to grab attention.

Then overdeliver.

2. AIDA Hook

People don't care about you.

They care about what's in it for them.

The AIDA framework leverages this by getting them interested.

Once they're interested, you give them valuable insights.

3. PAS Hook

People want to improve their lives.

In order to do this, they need to solve their problems.

So make them aware of a problem they have.

Then tell them how to solve it.

4. BAB Hook

People love transformations.

It inspires them to take action.

So show where you once were and where you are now.

Then tell them how you transformed.

5. Emotional Hook

Emotions keep attention.

So write about emotional events.

It gets people interested.

Mix in lessons to give them an incentive to keep reading.

6. Results Hook

People have certain goals.

If you achieved their goals, write about it.

Tell them how you did it.

This educated them and builds up your authority.

7. Client Hook

People don't blindly trust you.

As they should.

So if you helped someone else, write about it.

This massively builds up your credibility.

8. Idea Hook

Experiment with one-liner tweets.

If one does well, save it.

You can use it later as a hook for that topic.

Keep it simple

For more writing strategies like this, check out Aesthetic Writing.

For more growth strategies, check out X Growth System.

These writing and growth strategies got me these results last month:

It's all pretty simple once you know how to do it.

You just need to hear it once and you'll know it.

I hope this was helpful.

Talk soon my friend,

Stijn Noorman

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