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I've helped 70+ clients to grow and monetize their X business.
Right now, I don't take on any clients. But I might again in the future, so I figured I might as well give you my process for free so you can see if it resonates with you.
Here's a big picture overview:
If you follow this system, you will get to freedom. So let's talk about the 11 steps you need to take for this.
(If you want my to copy my exact systems and strategies to get results much faster, check out the X Business System - price increases soon).
Most people overthink this step. And I used to be the same.
I didn't want to box myself in. So I didn't want to become a specialist.
But I also wanted to make money. So I also didn't want to become a generalist.
Here's the solution:
Become a specialized generalist.
Specialize in one skill to monetize. But write about whatever you want as a generalist.
This gives you the best of both worlds.
Your profile is like your CV.
Based on your profile, people get a certain impression about you.
If it's good, they will hit follow and they will see you as competent.
If it isn't, you lose followers and leads. So you need to optimize it.
Here's what you need to include:
Your content helps you to get followers and customers. These are the goals.
So in order to achieve this, we need 2 types of content:
1) Content that helps you gain followers.
2) Content that helps you gain customers.
Growth content helps you gain followers.
Competence (or authority) content helps you gain customers.
You can also include personality content to stand out and connect.
Use all 3 to grow your brand with the highest quality followers.
At the start, you won't have a lot of organic reach.
So unless you have the means to get help from others, you need to force eyes on your content.
And you do this with quality comments. Good comments lead to profile clicks.
An optimized profile converts +10% of these clicks into followers.
Comments are useful, but there are other growth tactics as well.
The more of these you do, the faster you'll grow.
The X Growth System explains in-depth how to do all of these things so you can gain tens of thousands of high-quality followers.
Your social media audience is rented. If you suddenly get banned, you lose everything.
But you own your email list. So you need to use social media to grow your email list.
It's a better place to sell and to give your audience more value.
You can grow your email list with a regular email plug. But people usually sign up out of self-interest.
So if you give them a high-quality lead magnet that solves one of their problems, then they're more likely to sign up.
Here's a breakdown of how you do this:
You need 2 things to make money:
1) Something to sell.
2) People to sell it to.
That's it.
You're building an audience, these are the people you can sell to.
The thing you're selling is your offer. This isn't your product or service.
Think about it as a present. Your product or service is the present itself. The offer is the packaging. It's what determines if people will buy it.
People don't buy a diet, they buy a fit body. Your offer is the body transformation.
Your product or service is the diet and workout plan you use to help them to get the body transformation.
So you sell people what they want. Then you give them what they need to get what they want.
When we create an offer, we make an educated guess of what people want.
But we can't be 100% sure unless we test it. So after you've created the offer, it's time to validate it.
We validate it by sending it to a lot of people (ideally 100). If multiple people (3 or more) buy it, then the offer is validated.
Validate it via dms, then send it to your entire audience (email list) once the offer is validated.
Your writer web is how you get people into your world.
There are a lot of different ways to do this.
But the main thing is that you get people from social media into your ecosystem by giving them increasingly more value.
When you do all of the above, your email list starts to grow. So now you need to start sending emails.
And you need to understand the email journey for this:
This is the email journey.
Don't look at it as an email, look at it as parts that you need to optimize. So you need to optimize:
Subject line → intro → email body → close → PS.
If you optimize these parts, your emails will do much better.
It's hard to get people from followers to clients.
It's much easier to get them from followers to customers to clients.
This is what they Workshop Funnel is for.
It gives people the chance to try your stuff before they commit to something bigger.
It's like asking people to go on a date before you ask them to get into a relationship with you.
They can try out what you're like. And based on that, they can determine if they want more from you.
If you follow these 11 steps, you will get freedom.
It worked for me and a lot of my clients.
I hope this article was helpful my friend.
You can sign up to my free newsletter below to get articles like this in your inbox.
And if you want my exact systems and strategies for becoming a full-time creator with freedom, check out the resources below.
Talk soon my friend,
(Ein)Stijn
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