The Most Underrated Skill For Creators

Most creators never get any recognition.

Their content gets ignored.

Even though their ideas might be quite good.

There’s one simple reason for this:

They aren’t able to hook their audience.

In other words - they don’t know how to grab attention from the reader.

That’s why we’re going to discuss how you can write hooks that actually grab attention.‍

This is one of the many things I explain in The X Growth System.

Let's dive into it.

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Hook Psychology Explained

Your hook is the first thing your reader sees.

It needs to:

• Be relevant
• Grab attention
• Spark curiosity

This is why brand positioning is important.

You need to know who it is that you’re targeting.‍

Focus on this:

• Usefulness. Focus on one useful idea.
• Relevance. Make it relevant for your ideal reader so they're more likely to read it.
• Awareness. Make sure your ideal reader will understand what you're talking about.
• Results. Inform the reader of the benefits they'll get if they read your tweet.
• Emotion. The best hooks tap into the reader's emotions, f.e. curiosity, excitement, or fear. Aim for their pain points or desires.

These things will make your hooks stand out.

Hook Writing Rules

Hooks aren’t an exact science.

What works depends on the feelings of people.

Which makes it hard to predict what will work.

That being said, there are some general unspoken rules for writing hooks.‍

• Relevance
• Conciseness
• One emotion
• Spark curiosity
• Write to one person
• Make your hooks concise
• Attention-grabbing images
• Make it relatable or shocking
• Write with the reader in mind
• Make it seem easy and low-effort
• Numbers, unique things, or intriguing facts

These rules aren't set in stone.‍

But good hooks usually follow most of these rules.

Let’s look at 4 great examples of well-executed hooks.

1. Authority Hook

This hook gives you social proof.

It shows you know what you're talking about.

You target something that your ideal reader wants.

Then you explain how you or your client got it.

You can use:

• Client wins
• Case studies
• Achievements

Example:

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2. Achievement Hook

The hook uses an achievement.

You write about something you've achieved that others also want to achieve.

The people who want the same transformation will keep on reading.

You can use:

• Milestones
• Life experiences
• Financial achievement

Example:

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3. Emotional hook

The emotional hook is used to evoke emotions.

You aim at:

• Pain points
• Strong desires
• Unique experiences

This gets the viewer emotionally invested in your content.

Example:

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4. Controversial Hook

This is a hook I've used a lot.‍

I write a controversial statement.

This evokes emotions in the reader.

Then I find a way to explain it.

This makes people curious to find out more.

Example:

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Hooks without value are clickbait.

But hooks with value are a win-win.

Start using these to hook your reader.

Then massively overdeliver.

Talk soon,

(Ein)Stijn